William Lidwell William Lidwell is an artist, author, designer, and entrepreneur. He is co-author of the books Guidelines for Excellence in Management (Thomson, 2004) and The Thoughtful Leader (AMSI Press, 2004), and is a regular columnist for O'Reilly's Make Magazine. His newest book, Deconstructing Product Design, is scheduled for publication in the Fall of 2007. William is the founder of multiple companies, and is currently focused on launching his newest venture, WOWIO, in the Fall of 2006. Please visit the SCDS Gallery to view limited-edition art by William Lidwell. Kritina Holden Kritina Holden is a Human Factors specialist at Lockheed Martin–Space Operations and NASA, where she is responsible for performing applied research on HCI topics for the space environment. Formerly a Lead Usability Engineer with BMC Software, Kritina is author of numerous guideline texts in the areas of human-computer interaction and human performance. Jill Butler Jill Butler is the founder and president of Stuff Creators Design Studio. She and her staff help clients explain concepts and express themselves through graphics, interaction design, web site design, printed products, and custom-designed 3-D objects. She has worked as a print designer, information designer, and multimedia designer for herself and various companies in the Houston area. Jill served as a lecturer and taught design-related classes at the University of Houston and Kingwood Community College.